When you see Sandberg diamond jewellery at the jeweller, you will always see it with genuine diamonds. Thus, you can see with your own eyes the brilliance and quality of the diamonds, feel the weight of the precious metal and ensure that the piece of jewellery you buy looks and feels the same as the one you saw in the store.

When buying diamond jewellery, it is worth checking with the salesperson whether the piece of jewellery shown has genuine or fake diamonds. It is becoming increasingly common to show imitation model pieces instead of genuine diamond jewellery in stores. In such cases the buyer is unable to see how the diamonds in the jewel he is about to buy/order really look like.

Imitation diamond jewellery or model pieces usually have cubic zirconias instead of diamonds. Cubic zirconia is a synthetic material and by far the most common imitation diamond. Cubic zirconias imitate completely clear and grade D i.e. totally colourless diamonds on the GIA scale, and compared to a genuine diamond they often have a stronger dispersion aka fire. Completely clear and colourless diamonds are extremely rare and expensive, thus cubic zirconias in imitation jewellery give a misleading and untrue picture of the diamonds’ quality and appearance when it comes to colour and clarity. Also, the stronger fire of the cubic zirconias may make them look more sparkling and “bling” than the more discreet, elegant substance and brilliance of a genuine diamond.

Diamonds make up a significant portion of the value of a diamond jewel – depending on their size, quantity and quality they can make up as much as over 95 % of the price. The grading and quality of the diamonds impact their value as well as their beauty. Thus, it is essential to view the diamonds and their beauty with your own eyes when purchasing diamond jewellery.

It is always worth asking whether you are being shown the genuine product or an imitation. A Sandberg diamond jewel is always genuine.